About Us

Base Formula is one of the UK’s leading aromatherapy suppliers. We supply over 5000 therapists and 40 training colleges in the UK with premium grade essential oils, carrier oils, massage oils, cosmetic bases and other aromatherapy supplies. We also have customers across the world including a strong presence in the US and South-East Asia.

The company was founded by Chris Keating in 1996 and was initially operated as a small home based business. Having previously worked with essential oils, Chris' aim was to offer high quality aromatherapy oils without the high price tag! Chris was later joined by his wife, and trained aromatherapist, Karen, and together they have grown the business to what it is today.

Chris and Karen remain at the heart of the company, which is now based in Melton Mowbray, Leicestershire. Melton Mowbray is known as England's 'Rural Capital of Food' and is most famous for its pork pies and stilton cheese!

Base Formula is a registered member of the Aromatherapy Trade Council (ATC). The ATC is the trade association for the specialist aromatherapy essential oil trade, and represents manufacturers and suppliers of aromatherapy products as well as the interest of consumers in the United Kingdom. As members of the ATC, Base Formula are committed to consumer safety and responsible marketing, consistent high standards (essential oils must be of the purist quality) and providing accurate, up-to-date information on our products. We are bound by the ATC's voluntary code of practice for safety, labelling and packaging, and our oils are subject to a random testing and verification programme at independent laboratories. Out of the many hundreds of aromatherapy businesses in the UK only 57 companies, including Base Formula, are actually registered members of the ATC.

We are also corporate members of the International Federation of Aromatherapists (IFA) and the International Federation of Professional Aromatherapists (IFPA) - both of which are internationally recognised with members throughout the world.

Base Formula employs highly qualified aromatherapists and natural health experts who are committed to developing top quality products for professional use and for customers to use at home. They are always on hand to offer their advice and answer any natural health questions that our customers might have. Please click here to read more about our Consultant Aromatherapists. Base Formula’s expertise is also well respected within the media and our aromatherapists are often asked to contribute expert advice to magazines, websites and blogs. Visit our media page for more information.

To find out more and to view our latest news please click here!